Danielle Filippone

Brand Marketing Manager

Brand marketing professional with 10+ years of experience. Writer and storyteller. Creative and collaborative leader. Company culture champion. Music nerd. Dog person. Fun at parties :)  

SKILLS & EXPERTISE

Professional: Excellent written & verbal communication, campaign development, content development, project management, budget management, brand standards management, event planning, social media, strategy, campaign measurement, problem solving, collaboration, leadership  

Technical: CRM (e.g. Constant Contact), project management (e.g. ClickUp), social media paid & organic (Facebook, Instagram, TikTok, LinkedIn), Microsoft (Word, Excel, PowerPoint), Google Drive, Google Ads, Google Analytics  

WORK EXPERIENCE

Manager, Marketing & Brand | McGuffin Creative Group | 2019 – Present

Senior Marketing Associate 2019-2022

Internal marketing specialist for creative ad agency managing all brand, marketing and communications efforts and supporting new business development.

• Manage all campaign, social media and thought leadership content development:

  • Launched content newsletter resulting in 45% OR and 30% CTR in first quarter live

  • Launched targeted Google Ads campaign resulting in 9x contact form fills in 6 mos.

• Plan and host quarterly webinar series, spearhead industry tradeshow sponsorships for lead gen and own general sponsorships for brand awareness

• Work closely with business development, creative and client service partners  

• Manage brand standards across all company channels and materials  

• Branded presentation, case study and proposal development for sales team enablement

• Manage marketing budgets, track activation performance against KPIs/ROI

Project Manager, Customer Insights | Walgreens Co. | 2018 – 2019

• Led, designed and executed qualitative and quantitative research for company initiatives including: myWalgreens personalized loyalty program, in-store technology upgrades, pilot store formats with retail partners, in-store signage and more.

• Presented findings, recommendations and in-market solutions to C-Suite

Senior Associate, Analytics | Ketchum | 2017 – 2018

Associate 2015-2016

• Led communications research, analyzed and presented findings for all client accounts  

• Implemented measurement practices to monitor PR campaign impact in traditional & social media

EDUCATION

Bachelor of Journalism | University of Missouri 

Majors: Strategic Communication, Business, Spanish

Phi Sigma Pi Honors Fraternity