Carla Mae O’Connor
Carla Mae O’Connor, a master trainer and international fitness coach, wanted to brand herself and create a website for her growing business. After becoming a sought-after personal trainer and coach for the hottest fitness studios in Austin and abroad, Carla wanted to expand her business to include consulting work for studio owners looking to implement dynamic, movement-based programs for their customers.
We (fivefifteen collective) created a brand look and feel that screamed energetic, encouraging and fun — just like Carla! Carla’s new brand utilizes an electric color palette, unique font and playful iconography to match her brand values of balance, community-driven connection and feel-good movement. Carla’s brand voice is punchy and authentic, never degrading. She cares deeply for her clients’ overall health and wellbeing and her website shows that.
